The Who,What,Why & How of Digital Marketing

The Who,What,Why & How of Digital Marketing

Praneeth Ponakala
June 12, 2021

The utilization of the internet has increased tremendously day by day, and several top research reports have also stated the same in different numbers. Beyond the numbers, it paves a new way to reach people with effective marketing strategies.

Marketing is always connected with the audience and reaching them at the right place and right time. Today, people are on the internet, and marketers have to contact them on the same.

“Digital marketing” – A form of marketing comes into the light some decades ago to market online.

At Praneeth Media, we used to talk a lot about the different types of marketing mediums and their effectiveness in performance and results. We thought it is always better to start talking about digital marketing and like to cover the 360 degrees of Digital Marketing today. Let’s get to the point.


Who needs Digital Marketing?

Any business and individual needs digital marketing to reach the audience and effectively tell your story. Digital Marketing is not at all limited to a particular category, business, or entity. It is open for all, and the best results are always rely on how effectively it implements.

Who will do digital marketing?

There are lots of resources across the web to learn and understand digital marketing. If your target is to learn digital marketing, you can search for the best course in digital marketing. Suppose you are a business looking for growth. In that case, you should approach the best digital marketing agency that matches your budget and has good expertise in practical digital marketing today.


What is Digital Marketing?

Digital Marketing is the bundle of marketing efforts used on the internet to leverage digital channels for businesses. It helps companies to find their prospective customers.

What are the forms of Digital Marketing?

Digital marketing is metamorphic. It changes from time to time. There is much stuff in digital marketing as it’s not just a single word; it covers organic, paid advertising through various channels. It includes SEO, Social Media Marketing, Google Ads, Public socializing platforms, forums, knowledge threads, and supporting the advertising and marketing come under digital marketing.


Why Digital Marketing?

Digital Marketing is the best medium and tool to reach a larger audience which cannot be possible through the traditional methods. It is cost-effective marketing and advertising across the internet. It also enables businesses to measure their effort in marketing online.

Why is Digital Marketing Beneficial?

Digital marketing helps businesses to target prospective customers

If businesses are using some offline methods like giving ads on TV, magazine or a billboard, they have minimal control over who looking at their ads. Of course, they can measure the demographics to some extent when it comes to advertising in magazines. Still, they cannot define precise prospective data, which is a big miss when approaching prospective customers.

Digital Marketing enables businesses to research consumer behaviour and how they interact with the ads or content that companies shared across the internet and helps them reach prospective customers and expand the reach to the larger target audience.

Email Marketing

The best way to generate fresh leads to your business is by email. Email marketing can help in making loyal customers. Marketing with engaging newsletters, promotional offers, and various products and services can help companies to grow.

The most affordable form of Marketing

Digital marketing is affordable compared to traditional marketing budgets. It enables the businesses to track the campaigns daily and balances the total ad spends and marketing budgets in hand. The same cannot be possible with traditional advertising. Companies will have complete control of the efforts carried as part of the digital marketing strategy.

Digital Marketing helps businesses to stand out from the competitors

Businesses of all sizes can utilize digital marketing equally and can benefit equally. If your business is small or at the start-up level, many companies used to spend a lot on branding. Fortunately, there are plenty of opportunities in digital marketing that helps businesses to stand out from the competitors in the market.


How can a business define digital marketing?

For businesses, digital marketing is utilizing several digital tactics, strategies, and channels to get connected with the customers. From the website to email marketing and beyond, digital marketing is an umbrella of all kinds of marketing online.

The best digital marketers will have a complete picture of how digital marketing can support businesses to reach their goals, objectives and reach their customers.

How is Digital Marketing segregated?

There are many types of digital marketing techniques that are in practice today. Here is the list you should go through.

Search Engine Optimization (SEO)

SEO is am art of ranking your website across the top pages of search engine results, popularly known as organic listings. It’s all about optimizing the content to show up in the works. It is, in turn, applied in two different ways. One is on-page SEO, and the other one is off-page SEO.

The On-page SEO concerns about the Google ranking factors. It includes optimizing the content and page structure of the website.

Off-page SEO 6is mainly refer to the entire variables that Google used to look at, and they are always in our own hands as they depend on social networks, blogs, and the personal history of the searcher.

Content Marketing

Content marketing revolves around blogs, Ebooks, Whitepapers, Infographics, other content stuff. The promotion of the content to generate brand awareness, leads, customers, and traffic define as content marketing.

Content marketing is a pivotal element in digital marketing as every technique will play around the content and with the content and integrated with the same. So, content is the king in digital marketing, and it should be highly effective and attract the consumers towards the brand.

Social Media Marketing

Social media is the essential tool and medium of digital marketing. Several social media platforms have become the center for marketing, advertising for brands and businesses across the globe. It is due to the increasing number of users of social media. Even people nowadays are making their purchase decisions through social media.

Through social media marketing, businesses can reach a more extensive audience base and can simplify the target based on the different KPIs related to various social media platforms. Even these platforms are marketing-friendly and even providing, any features for the businesses to run ad campaigns and reach the people organically.

Top social media platforms

Facebook       Twitter       LinkedIn       Instagram       Snapchat       Pinterest

There are many other platforms available across the web, but the above list is at the top of them for the marketers as the user base is comparatively very high when we look at other platforms.


Pay-per-click or PPC is an advertising model included in digital marketing. It allows advertisers to run ads across search engines and the social media platforms, and third-party websites. It is like paying for an ad whenever it clicks.

The PPC is fast because as soon as the ads get approved, they will reach the target audience. It is highly effective in targeting the audience and easy to track the overall success of the campaign. The primary constraint is the cost because it is a bit expensive as it depends on the click rate.

Affiliate Marketing

The main idea behind affiliate marketing is to promote other people’s products through an affiliate network and earn through the commission. The main goal is to sell the products or services and improve sales.

Hosting video ads through the YouTube partner program and the affiliate links from the social media accounts are some of the ways of affiliate marketing.

Email Marketing

Email marketing rank as one of the top marketing methodologies in digital marketing. It is still effective and continuous to be. It’s all about reaching the leads through an effective content marketing strategy integrated into email marketing. Today many of us might observe the most attractive and personalized marketing offers landing in our email inboxes.

This marketing channel is highly effective as it is entirely measurable and can estimate the prospective customers and turn them into loyal customers. It is the best way to reach the right audience at the right time.

Summing it up

We hope you have some basic information about what, why, and digital marketing for businesses. If you are looking for some professional hands, who can handle all these techniques and tactics for your company’s growth? You landed your eyes in the right place. DM us today, and let’s connect to discuss things in detail.


Praneeth Ponakala 
Published On – 12th June 2021

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